Putri Thania: Becoming a Content Creator Through the Art of Storytelling

A talented creator from Kukila! Putri, also known as Puthan, was a finalist in the "Hall of Storytellers" competition by HMNS.

She is a storyteller who presents monologue-style narratives focused on themes of relationships, friendships, and family interactions. Her storytelling delves into profound emotions, fostering a sense of connection among her audience and contributing to the growth of her social media presence.

Connect with Putri

Don’t miss out on following Putri’s journey! Make sure to follow her social media accounts below so you won’t miss her latest monologue content on relationships, friendships, and family dynamics.​

Instagram

@putrithan

Tiktok

@putrithania

Spotify

Cerita Kemarin Sore

 

The Journey of Becoming a Content Creator

Putri started by using her social media to share about her daily activities. Everything changed for her when a video clip of her participating in the “Hall of Storytellers” competition went viral on TikTok, racking up an incredible 16.7 million views! This moment opened her eyes to the amazing power of storytelling.

One of the earliest themes that resonated with her followers was relationships. Her video titled “Don’t Save Money Together with Your Partner” has now been viewed over 2.6 million times on TikTok, and the numbers keep rising, reflecting the impact of her voice.

Embrace the Journey of Consistent Growth​

Putri began her journey as a content creator with limited resources, armed only with a basic phone camera. Despite this, she committed herself to consistently posting content on interesting topics she loves to discuss. Starting in August 2023, Putri had around ±1,000 followers on Instagram and ± 5,000 on TikTok. 

As her talent management, Kukila saw her potential to become an outstanding content creator, thanks to her storytelling skills and engaging communication style. Kukila believes that with the right guidance and support, Putri can take her career to even greater heights.

With a spirit of collaboration and growth, Putri, together with Kukila, started gradually upgrading the quality of her content—improving lighting, microphones, and even getting a better camera.

As the quality improved, Putri’s followers and views began to grow. For example, her video that talks about “The Story Behind the Stammering Person” has now been watched over 6 million times on Instagram!

In just about a year, Putri has grown rapidly in 2024. Her followers have reached around 200K on TikTok and 133K on Instagram.

On top of that, Kukila has been by Putri’s side, helping her open up opportunities for brand collaborations, which has been key in creating stability and long-term success in her career as a content creator.

Storytelling Matters,
It Makes Everything Better.

From beauty to financial product, storytelling is the bridge that seamlessly connects your brand’s values to its audience.

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