Celebrate Special Moments With Maudy Ayunda’s Music
Imagine a moment that takes you back. A song that wraps you in warmth, emotion, and memories. That’s “Hari Itu” by Maudy Ayunda.
With its simple yet deeply meaningful lyrics, Hari Itu invites us to pause and reflect on the small moments in life, the ones we often overlook, yet they turn out to be the most significant.
When this song was released, Kukila, alongside Trinity Optima, recognized something special. We saw that Hari Itu wasn’t just a song. It was a powerful soundtrack for the journeys of so many people, a reminder that the most meaningful parts of our lives are often found in the smallest of moments.
Bringing a Song that Touches the Heart
The "Hari Itu" campaign is built around one simple idea: letting the song speak through real stories.
We brought together 100 creators from different backgrounds on TikTok to share moments that resonate with many of us, from nostalgic school memories and family dynamics to friendships and simple stories about growing up. They used “Hari Itu” as the soundtrack, allowing their audiences to connect with the song through real, heartfelt experiences.
We believe the true magic of “Hari Itu” lives not just in the music but in the feelings it evokes. That is why we gave our creators the freedom to share their stories in their own way, just genuine, heartfelt moments.
And guess what? It worked. “Hari Itu” did not just become something people listened to; it became part of their meaningful moments on TikTok, a song that felt personal.
The Result
The Hari Itu Campaign delivered incredible results:
- 26M+ TikTok Views
- 100 Creators Involved
- 1,8M+ TikTok Likes
- 2,900 Sound Uses
This campaign taught us something important: when music tells a real story, it creates a strong, lasting connection.
